Twitter is a intregal part of connecting with clients. One Tweet can notify the world. Recently, a forest fire erupted in the mountains West of Boulder Colorado. Instantly people were on Twitter with the hashtag #Bouderfire or #FourMileFire. Anyone looking for information or how they could help was able to find what they needed quickly and easily.
Celebrities Tweet too. They apologize to each other, break up with each other and market their movies, television shows and product lines. Why, because their audience is available on Twitter.
Yours is too. Your audience, if you market to men and women between the ages of eighteen and fifty, is present on Twitter
One Tweet can send thousands of people to your website. Think about that for a minute. One Tweet…thousands of new visitors…sends them to a sales page with a good conversion percentage and that traffic turns into profits.
According to a study conducted by Pear Analytics, Tweets fall into these categories:
- Pointless babble — 41%
- Conversational — 38%
- Pass-along value — 9%
- Self-promotion — 6%
- Spam — 4%
- News — 4%
According to many experts, that “Pointless babble” could actually be marketers priming their audience for future communications. For example, “adding the final touches to my website” might be considered pointless babble. However, to a marketer it might be a primer to sending traffic to this new and improved website.