Posts Tagged ‘Client Attraction’
As an independent business owner, it’s often left to you to do everything. Or least it’s up to you to make sure everything happens. This can feel very overwhelming. Even those with the most sunny disposition can feel down at times. That’s normal. But if you’re not careful that down or negative attitude, if it begins to happen too frequently, will cause a down impact on your business, it could happen in 6 days or it could be 6 months but it will happen.
It’s that attitude that will leave you with the “I’ll do it tomorrow action plan“. Regrettably in most cases tomorrow never comes. The action is long forgotten and before long it’s replace with “why is this happening to me”. So now it’s time to work on that inner game. The one that put on the back burner because you have “so much to do”. It’s the inner game that either grows your business or causes it to fail.
It’s all about mindset mastery. It’s stopping the blame game and pointing the finger at someone who “causing your failure” or even “causing your success.” Point your finger right now, go ahead I dare you. Look down and you’ll see three fingers pointing straight back at you. Now you know who is responsible for any experience or success you experience.
“The law of attraction” “You reap what you sow” “What goes around comes around”
We’ve all heard these saying before. But do you know, better yet, do you accept that you’re the one in control. Have you ever noticed or heard of two people brought up in the same home one is a resounding success and the other is a dismal failure. What went right? What went wrong? Ultimately each person is responsible for their own destiny. It’s how you deal with the good and no so good and your attitude about each situation that directs you toward your future.
In business as in life the same holds true. You want to attract more clients to your business. Are you taking personal responsibility for what is or isn’t happening in your business? You can either find client attraction difficult or find it fun filled adventure. It’s your choice. The inner game takes work each and every day.
Reflect on how grateful you are for everything you have and every client you come in contact with or comes in contact with you or your site.
When you market in the form of an ezine, or blogging write from your heart. Give those who come in contact with your information great value. Our mindset, our beliefs, thoughts and how we feel, have a lot to do with who shows up in your business and in your life. If you find people who show up don’t want to spend money, look in the mirror and see how you react when you are sent offers from others. Are you grateful they thought enough to send you an offer of great value or are you annoyed at receiving another unwanted offer? It’s not that you need to purchase items you don’t need but how to you feel about the offer. Are you annoyed when clients return a product or cancels a service or do you try to find out what they needed and consider improving the product or service?
Now it’s up to you because your marketing attitude is everything.
So let me know what’s your marketing attitude.
It feels like there is never enough time. Creating time abundance is a habit. Free Your Mind of Time Scarcity.
- What are some thoughts/ clichés of time scarcity?
- There’s not enough time in the day.
- So much to do, so little time.
- There’s not enough time to get everything done.
- Behind the 8 ball.
- Time flies.
- I just don’t have enough time. I can’t get it all done.
What we think about we create. If we think about our business and growing it, the chances are it will grow. Of course we put our energy into growing it too. What we focus on is what we notice.
The first thing you need to understand is why it’s so hard to change old habits. There have been studies done by countless experts and institutions, including NASA. You may even have heard that it takes 3-6 weeks, or 66 days, or 21 days, for a new habit to “stick”… and, according to NASA, if you break that habit even once, you have to start all over again.
However, NASA’s study applied to highly-motivated, Alpha-personality astronauts; and what they were trying to change related to a specific, bizarre physical phenomenon related to gravity and eyesight.
More recently, the McGovern Institute at M. I. T. did a simple study using that simple old standby model, rats in a maze. What they were attempting to measure, however, was nothing less than how neurons act in changing firing patterns in the basal ganglia, after patterns (habits) are broken. This area of the brain is key to establishing habits, because the basal ganglia is where pleasure-creating dopamine is release, and the neocortex reinforces the input.
M.I.T. had the rats traverse the maze for a chocolate “treat” at its end. All during the time the rats fumbled their way through the maze, their neurons were constantly firing as they assimilated new data. When they removed the chocolate treats, the rats lost interest, and old firing patterns returned. However, when the chocolates were reinstated, the “new” neuron-firing pattern quickly kick-started again, and the “habit” returned even more strongly.
In other words, if you’ve tried, given up and said: “Well, that’s it for me. I guess I’m just not meant to manage my time that way…”, you can take hope: Because one thing studies like these show is, it sometimes takes several tries to change a habit… and each time, it becomes a little easier – the firing patterns are established. (What usually messes people up is negative self-talk, a peculiarly human phenomenon – to which rats are, of course, not prone.)
I guess what I’m trying to say is… don’t accept that you’re “doomed” to give up, if you try something once and slip out of the habit. You see, changing a habit isn’t a one-step thing. It takes:
- Self-analysis – you need to actually make time to think about what you’re doing, if it’s working, and what you’re getting out of the habit
- Substitution – substituting a new behavior for the old – and figuring out what new substitution will work best
- Trial and Error – seeing where your new behavior doesn’t work (and where you fall out of it, every time)
You see, changing any habit – even Time Abundance ones – is a process, not a single, one-time occurrence. And the sooner you allow yourself to trust that process (and your ability to adapt), the easier it gets!
Be honest are you one of those people who thought the more the merrier. When we first got started, I asked you to consider the QUALITY of your subscribers over QUANTITY.
A lot of people question that and say: “Why would I care who’s on my mailing list? The more people I can get on my list, the more likely I’ll find some customers.”
Maybe so, but if you’re really trying to understand your subscribers (through tracking links and watching their behavior), you want the most targeted prospects as possible.
And let me tell you, from a personal perspective, having a bunch of people on your list that aren’t interested in your information or can’t remember how they signed up, is very disheartening. It generates spam complaints, angry emails from subscribers and all kinds of icky stuff that you just don’t want to deal with.
The people you want on your list:
- Are very interested in your specific information.
- Have probably experienced some of your content before, so they already know they like it.
- They have been referred to you by somebody else who loves your information.
In future posts I’m going to give you some ideas on how to find those people. In the meantime, keep it mind as you continue your list-building strategies.
Take a moment to examine your core philosophy about goals. Your Goal philosophy works EXTREMELY well for getting focused and getting things done without overwhelmed.
When you focus and visualize your BIG PICTURE, you can then take the necessary steps to make things happen.
If we were given a jigsaw puzzle and were not first shown the actual finished picture, it would be very challenging to find which piece went where. We may still be able to achieve this, however it would take a long time and we may give up before the puzzle was finished.
Putting your puzzle together:
- Set a goal that will stretch you, but that you believe is realistic.
- Try your best to meet it.
- When your goal becomes unrealistic, change it.
- Reward yourself for effort, not just results.
What’s your biggest challenge of setting your goal core philosophy?
Word spreads like wildfire that Rita is giving away free water ices at the bazaar. It’s a hot day, and people rush to get their refreshing slice. The “word” – the offer – was the actual Viral part – not the free water ice itself. That’s just the medium, the catalyst. The lure or “bribe”, if you like.
Now let’s `translate’ that to the online world. If the item in question is a single, physical water ice, that’s obviously not going to work: The water ice is going to be gone in a few licks, and you can’t distribute it over the net anyway. But if it’s something you can endlessly duplicate that will naturally channel business back to you, it’s ideal!
Some examples of items that make good Viral Marketing products:
- Special Reports
- Free checklists
- Free worksheets
- Free physical samples (yes, this still works, if you plan it properly!)
- Free videos or audios
- Free software (usually leading to a subscription or membership site)
If you’ve planned your Viral product correctly, people are not even going to think of it as
‘marketing’. They’re going to eagerly think about the natural advantage your product is about to give them and the problem it’s going to solve.
The Single Most Important Secret to Viral Marketing Success
In order to do this effectively, you have to know your target recipient. You have to know her as well as you know your best friend. Because in a way she is your best friend your best business friend.
You have to instantly know whether she would pick:
- A peanuts, or an ice cold water ice
- A Caribbean cruise, or skiing in Aspen, Colorado
- A Special Report on 7 Steps to Attracting Your Ideal Client, or a Special Report on 77 Ways To Attract More Clients
In other words, you have to really know what makes her not only tick, but gets her really passionate or excited.
Before you ever send out a Viral Marketing item, consider:
- The sort of things she has problems with
- What she needs most from you
- What she doesn’t even know she needs – but you do
- What she complains about most often
Each time someone signs up for your product you will organically multiply your business – without lifting a finger? Your clients will never disappear into thin air when you give them what they are looking for.
Keep the Big Picture in Mind, But Stay Focused on the Short Term Process
The big picture is important. It tells you where you are and where you’re going. However, in some situations, it can distract you from the task at hand. If you want to attain true client attraction, then you have to know how to stay focused and effective on short-term problems, while also working within the greater framework of the big picture.
So how do you stay focused on the big picture?
In many ways, market research is the same as it has ever been – and people are still getting it wrong. For one thing, they’re confusing “market research” with “keyword research”… and skipping the whole market research stage. Then they wonder why their keywords bring piddly results.
Here’s the secret: You can’t do effective keyword research until you’ve invested the time in thorough market research.
That means using offline methods, as well as online.
It means checking out:
Where your market hangs out
What they spend money on – and are not only willing but eager to pay for
Who your competition is
There’s simply no shortcut to getting to know your potential customer better than you know your best friend. But fortunately, there are ways to get to that stage without having to invest 30 years into a relationship.
Here’s the true paradox of the sort of market research needed to dominate a niche… You’ve probably heard people tell you that you need to focus on the individual, and not on a group: But most marketers find they don’t truly understand that individual until they have gained a large enough amount of market research data to start easily picking out:
What these group demographics do is help you gain a quick overview of your target market. But the danger rushing demographic data, or relying solely on it, is… it can be wrong.
Yes, you should absolutely use it in your market research… but don’t stop there. Use it as a jump-off point. Use surveys, questions, forum discussion and contests to double-check the accuracy of any “suspect” figures.
Client Attraction Tip: What problem does my customer have? What complaint? (Use keywords plus the word “complaint” in WordTracker or Google’s search engine).
What is your biggest challenge with keyword research?
Give Practical And Valuable Freebies
Freebies are a great way to generate interest in your topic, and by making your freebie shareware, you are giving permission for everyone to pass it around. The idea is to include your link somewhere in your freebie that directs readers back to your product.
Here are some ideas for freebies you can create:
- Action calendars
- Resource lists
- Comparison charts
Is there a freebie that’s not on this list you would love to share with others?
Your mental attitude about day to day living is an essential aspect for living a successful life. A weak mental attitude will get you nowhere. On the other side a good or better yet a great attitude can give you enough motivation to succeed beyond your dreams.
Perhaps you’re already be thinking you have a mindset for success, and maybe you do. But, you can benefit from improving your attitude and improving your likelihood for the success you desire.
Developing a mindset for success:
1. Find your motivation. Find out what motivates you the most and use it to jumpstart your mental attitude. Feeling motivated give you the initiative necessary to find success. Do whatever it takes within your control to find motivation.
- Create a list of your greatest desires, and ask yourself if you’re on the right path to get what you want.
- If you don’t feel you’re going in the right direction, maybe it’s time for a change. Perhaps there’s a fundamental basis why you lack motivation. Reflect on what this might be, and then decide on how you can mentally recharge. When you on the right path you’ll feel inspired!
2. Get around positive individuals. When you’re connect with positive individuals, you’re more likely to take on positive traits into your own personality and pursue your goals with enthusiasm. When you’re around negative people, you tend to become negative also.
- If you have no choice and must be around negative people do whatever it takes to not take what they say to heart. Their truth doesn’t have to be your truth. Don’t argue keeping peace is sometimes the best solution.
3. Take a leap of faith. The best way to improve your attitude and life is to go after your dreams with passion. Don’t be afraid to take the initiative and push forward toward your goals. People who take action find success. When you take action and begin to see the results of your efforts, your attitude will only improve.
The increased motivation you get from your actions moves you closer to your goals and your ultimate life and attracting more ideal clients.
Once you clear your mind and improve your attitude your life can be anything you want it to be.
Client Attraction Action Tip: Believe in yourself and write down 5 ways you will improve your mental attitude starting today.
I would be curious to hear how you plan to change your mental attitude. What’s your biggest challenge with you mental attitude?
If you ever worked at a call center you would be familiar with their training to get off the telephone as fast as possible. They either make or lose their profit by the number of minutes spent on the phone.
In reality, you do the same thing to, but maybe you never envisioned it that way. With e-mail, online chatting, twitter, facebook you are experiencing an ever expanding communication online and offline communication. And if you are the same as most people, you’ll experiencing a continuous interruptions of the phone.
As a matter of fact, you likely have at a minimal at least two telephones; desk phones in your home and office and a cell phone. Unless you know how to deal with the calls, more calls only lead to a lot of interruptions and more disruption of your time.
Do you begin every day vowing to keep those telephone calls in check then become distracted and find yourself talking on the phone without recognizing how so much time goes past? Here are some easy techniques to avoid wasting time on the phone:
- When you make the call, have an intent in mind before dialing. You aren’t calling to hear if your customer likes the product. You’re calling to ask how the client is utilizing the product now and if there any questions that have not been addressed. Then quickly move into the next phase, which may be to tell the client about a companion product or ask permission to include them on a newsletter list about product and service updates. Then get off the phone! These are the 4 most important words in managing your telephone time.
- If the customer or client begins rambling about unrelated issues, politely interrupt them; “ I am expecting another call in about 3 minutes I need to get ready for so I do need to go now it’s been wonderful chatting with you.” You can attempt another opportunity to get the caller redirected “Is there anything else that I need to do before we wrap up our call today?” For most people, this is adequate hint to get control of the call and complete it and end it professionally.
- Set a timer by your telephone and work toward finishing most routine calls in 3-5 minutes. The timer will assist you to discover how much time you’re wasting that isn’t necessary to do the job. Get it done then Get off the phone!
So I’d love to hear what’s your number one tip for silencing phone chatter?